I always have exciting projects that aren’t yet live or that I haven’t found time to add as a portfolio piece. Feel free to ask me about those.

HubSpot homepage copy

HubSpot

HubSpot is a growth stack for small to medium-sized companies. It consists of CRM, Sales, and Marketing software. My task was to write copy for their main high-traffic webpages ahead of INBOUND 2016.

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Headline and sub-headline copy for Snappa

Snappa

Snappa is a SaaS company that makes it easy for non-designers to create graphics for their websites, blog posts, social media, and ads. My goal was to write copy for their homepage and key SEO and PPC landing pages.

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InsightSquared, a venture-backed SaaS company, homepage above the fold.

InsightSquared

InsightSquared is sales intelligence software used by sales teams in fast-growing SaaS companies. Our task was to target Sales Ops when re-writing the copy for their home and product pages.

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AWeber homepage page copy

AWeber (Coming Soon)

AWeber is a pioneer (for real) and leader in the highly competitive email marketing space. They started in 1998 and are used by over 100,000 businesses today. My task was to write and design a variant for their homepage and beat their new visitor to free-trial conversion rate (project not yet live).

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AppInstitute's homepage, a DIY app making SaaS app I wrote copy for.

App Institute

This project was referred to me by Matthew Barby, Global Head of Growth & SEO at HubSpot. App Institute is a SaaS platform that makes it easy for SMEs to create an app for their business without writing any code. My mission was to drive more and better-qualified signups by rewriting their home and pricing pages.

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Headline and subheadline copy for True Anthem's home page.

True Anthem

True Anthem is a social publishing SaaS solution used by major publishers such as Hearst, Cosmopolitan, Discovery Digital Networks, Bravo, Esquire, NBC Universal and more. The goal was to write copy for their core web pages before they were to relaunch at a major conference.

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AWeber homepage page copy

VWO (Coming Soon)

VWO is a pioneer in the conversion optimization software space. My task was to bring their feature pages to life ahead of the launch of their reimagined CRO platform.

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An image of Market 8's homepage, a HubSpot Partner Agency.

Market 8

Market 8 is an award-winning HubSpot partner agency and one of my first clients (I still do work with Market 8 today). In addition to writing copy for their website, landing pages, and email campaigns — I am also their go-to conversion copywriter for their major client projects.

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Drive.video's homepage, a video marketing SaaS company

DRIVE

DRIVE is a SaaS solution that makes it easy for businesses to increase sales and boost engagement from within their videos. Joel Klettke brought me on to write their software demo video script — an important piece considering their offerings.

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Effectly

Effectly is an Enterprise SaaS solution. This project was done in partnership with Market 8, an award-winning HubSpot Partner Agency.

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RaRe-Technologies homepage, a leading machine learning consulting company

RaRe Technologies

RaRe Technologies is a machine learning and data science consulting firm led by Radim Řehůřek, a leader in the space and creator of the Gensim library. My tasks included in-depth research of their competition and their positioning, critiquing their current site, and writing copy.

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