Ok, kicking off my quick, dirty, and free copy critiques for SaaStr Annual 2017 attendees with ipinfo.io. The heart of your problem is that your value prop is scattered and buried. You also have some impressive customers (but they’re also hidden). Let me show you what I mean… I don’t see a value proposition. There’s nothing […]
There are good copywriting clients and bad ones. Good clients get better copy in less time. Bad clients get in the copywriter’s way and slow progress. The client’s “copy” and the copywriter’s copy come together to spawn something meh. And here’s a little secret — good copywriters can sniff out difficult clients from a mile away.
What do you get when Oli and the Unbounce team shows up at Inbound.org to answer all questions for multiple hours? You get an epic AMA and a clinic in SaaS copywriting, conversion rate optimization and landing page optimization. This post covers some of my favourite tidbits and expands on some of their stellar answers.
Heads exploded in Las Vegas when Joanna Wiebe, of Copy Hackers fame, took the stage and started throwing SaaS copywriting wisdom bombs out into the crowd for us to catch and use in our own bag o’ tricks. Her 3 secret moves are: Make headline and button copy work together & manage expectations Give […]