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SaaS Copywriter & Conversion Optimizer – Sway Copy

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April 28, 2015

Headline and Button Copywriting: Joanna From Copy Hackers Got A 123.9% Lift With This Trick

  Heads exploded in Las Vegas when Joanna Wiebe, of Copy Hackers fame, took the stage and started throwing SaaS copywriting wisdom bombs out into the crowd for us to catch and use in our own bag o’ tricks. Her 3 secret moves are: Make headline and button copy work together & manage expectations Give […]

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About Josh

Josh Garofalo is a SaaS copywriter and conversion optimizer -- a specialist in a sea of generalists. He's helped companies like HubSpot, InsightSquared, VWO, Snappa, and Hello Bar get more leads and sales. Before starting Sway Copy, he led marketing at a VC-funded B2B SaaS startup that went through AngelPad, the #1 accelerator (Forbes, 2015). Today, he writes copy for SaaS companies and digital agencies with SaaS clients.

Top Website Teardowns

I'm one of two admins for The Pit: Landing Page Critiques -- one of Inbound.org's biggest groups. There, I dish out landing page teardowns to an audience of 1,400+ members.

  • Airstory
    A SaaS company for writers, founded by Joanna Wiebe of Copy Hackers.
  • Case Study Buddy
    Case studies as a service by fellow Pit Admin, Joel Klettke.
  • Best.Morning.Ever.Mug.
    Landing page for a Kick Starter campaign that beat their goal by 300%!
  • Total Apps
    A payment processing SaaS company for charitable organizations.
  • Nudge Spot
    A SaaS app that makes it easy to communicate with customers inside your app.

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