HubSpot Marketing above the fold copy

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About Josh

Josh Garofalo is a SaaS copywriter and conversion optimizer -- a specialist in a sea of generalists. He's helped companies like HubSpot, InsightSquared, VWO, Snappa, and Hello Bar get more leads and sales. Before starting Sway Copy, he led marketing at a VC-funded B2B SaaS startup that went through AngelPad, the #1 accelerator (Forbes, 2015). Today, he writes copy for SaaS companies and digital agencies with SaaS clients.

Top Website Teardowns

I'm one of two admins for The Pit: Landing Page Critiques -- one of Inbound.org's biggest groups. There, I dish out landing page teardowns to an audience of 1,400+ members.

Airstory
A SaaS company for writers, founded by Joanna Wiebe of Copy Hackers.
Case Study Buddy
Case studies as a service by fellow Pit Admin, Joel Klettke.
Best.Morning.Ever.Mug.
Landing page for a Kick Starter campaign that beat their goal by 300%!
Total Apps
A payment processing SaaS company for charitable organizations.
Nudge Spot
A SaaS app that makes it easy to communicate with customers inside your app.

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