Agency Copywriting & Conversion Optimization Services
Get copy for client web pages, landing pages, and email campaigns at every stage of the SaaS customer lifecycle.
Stop designing around Lorem Ipsum or the mess your clients pass off as copy. Start winning the big clients you’re losing to agencies who do offer top notch copywriting.
Work with me, add copywriting as a line item, and produce client-winning work.
I'm hesitant to write this testimonial because I wish he only worked with us
“Josh is our go-to conversion-focused copywriter for most of our projects. He’s got all the right skills to craft persuasive copy written for humans. Would I recommend Josh? I’m hesitant to write this testimonial because I wish he only worked with us.”
Eduardo Esparza, Founder and CEO at Market 8
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Single Copywriting Project
Does this hit home?
Clients slinging a bunch of copy your way that isn’t on your level and you know your designs will suffer because of it.
Clients delivering copy way past the deadline, forcing you to design around Lorem Ipsum, and you know that’s never okay.
Clients sourcing copy from another agency or freelancer that shoots sub-par copy your way while eating away at the same budget.
Getting that email from a next-level potential client saying they’ve decided to go with another agency — an agency that can handle the design and the copy.
Yes?
I’ve got you covered without forcing you into a retainer…
- Core web pages (e.g. homepage, software tour, pricing page etc.)
- Short landing pages (e.g. gated content downloads, webinar signups, free trial signups etc.)
- Long-form sales pages (e.g. paid signups, upsells and cross-sells, conference signups, course signups etc.)
- Email campaigns (lead nurturing, onboarding, long and short sales, retention, and referral)
- Explainer video scripts
Got a client project that you’d like to bring me in on? Please contact me to share project details.
Ongoing Copywriting Projects
Does this describe your situation?
You have a steady stream of SaaS clients who pay well.
Your team digs into your clients’ analytics, pulls out killer design and UX insights, and turns them into finished websites that convert — stuff all agencies should do but don’t.
Clients love your work but something is missing. You’re missing a copywriter who gets SaaS and is on your level. Sometimes, not having a copywriter on call even costs you top tier clients.
When you try to hire full-time conversion copywriter, they politely decline because they quite like working for themselves. The only copywriters who want to join an agency full-time aren’t worth your money. Plus, you don’t need a copywriter for every project and you’d like to avoid paying a copywriter to twiddle their thumbs.
When you don’t have a copywriter you can trust on your side, you’re left crossing your fingers, hoping your client’s marketing team can deliver good copy when you need it. Otherwise, it’s Lorem Ipsum for you. Worse, your client might source a (bad) copywriter who eats from the same pie as your agency while bringing down the quality of your end product.
Get a SaaS copywriter you can trust in your back pocket…
- Core web pages (e.g. homepage, software tour, pricing page etc.)
- Short landing pages (e.g. gated content downloads, webinar signups, free trial signups etc.)
- Long-form sales pages (e.g. paid signups, upsells and cross-sells, conference signups, course signups etc.)
- Email campaigns (lead nurturing, onboarding, long and short sales, retention, and referral)
- Explainer video scripts
You get guaranteed access to me every single month for as long as we agree to work together. Plus, you keep the difference when you add my services to your invoices at a markup.
I price on a per-project basis, but a retainer agreement can be had in the right situation.
*I have very limited space for ongoing engagements. If this is something you’re interested in, please contact me.
Conversion Optimization Projects
You are ahead of the curve.
You’re not selling complete website redesigns where your client has to fork over a boat load of cash in exchange for a 6+ month wait before they see any results (if there are any).
You work with clients who understand the power and efficiency of continuous improvement — making small data-driven changes every 4-8 weeks to web pages, landing pages, and email campaigns. Small changes that deliver huge results when done right.
You’re running the analytics, you’ve got design and development on lockdown, and you know how to structure and implement A/B tests…
…but executing on anything copy related is a struggle.
If you had a SaaS copywriter to execute on copy tests, you know that even higher conversion rates would be yours. And with those conversion rates comes long term clients, bigger monthly retainers, referrals, and client-winning case studies.
If you’ve got the data, I can write copy for your tests…
- Small A/B tests for high traffic pages (headlines, subheadlines, button copy, email subject lines etc.)
- Big A/B tests for low traffic pages (E.g. writing copy for a treatment page or email to test against a control)
- Test short v.s. long-form copy
- Test copy that targets different personas
- Test typical marketing copy v.s. copy that is driven by the voice of the customer
- Literally, test anything that requires words and is backed by data
Add my copywriting services to your offering at a markup to send bigger invoices while solving more of your clients’ problems.
For this to work, we will need to work together on an ongoing basis.
*I have very limited space for ongoing engagements. If this is something you’re interested in, please contact me.