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Erik Harbison

Enjoying over twenty years of providing performance-based advertising and digital marketing solutions across Retail, Sports/Entertainment, Financial, CPG, B2B, SaaS verticals. I have succeeded in roles as an independent contributor and VP, C-level manager of both small (1-10) and large (10-50) teams. I love to teach and educate. I blend my passion for teaching and marketing as guest instructor for several college courses. New Media Marketing at Drexel University and an online Digital Marketing Certification course with the University of Vermont. I provide strategic direction on marketing growth strategies as an advisor for agencies, start ups, entrepreneurs, technology and non-profit associations. Contributor for Huffington Post Business and Technology Advice. What I bring to the table: Understanding Audiences - Building digital marketing strategies - Persona development - Marketing research Capturing Consumer Attention - Strategic and tactical understanding of digital marketing channels - Developing brand awareness - Product marketing strategy and execution - Building and executing demand generation - Building go-to-market marketing plans Driving Action - Developing high-converting lead funnels - Develop high performing teams - ROI based marketing programs




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