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Erik Harbison

Digital, SaaS, Product Marketer | Digital Agency, Ad Tech & Education Advisor

AWeber Communications, Inc.

Penn State University

Greater Philadelphia Area

Enjoying over twenty years of providing performance-based advertising and digital marketing solutions across Retail, Sports/Entertainment, Financial, CPG, B2B, SaaS verticals. I have succeeded in roles as an independent contributor and VP, C-level manager of both small (1-10) and large (10-50) teams. I love to teach and educate. I blend my passion for teaching and marketing as guest instructor for several college courses. New Media Marketing at Drexel University and an online Digital Marketing Certification course with the University of Vermont. I provide strategic direction on marketing growth strategies as an advisor for agencies, start ups, entrepreneurs, technology and non-profit associations. Contributor for Huffington Post Business and Technology Advice. What I bring to the table: Understanding Audiences - Building digital marketing strategies - Persona development - Marketing research Capturing Consumer Attention - Strategic and tactical understanding of digital marketing channels - Developing brand awareness - Product marketing strategy and execution - Building and executing demand generation - Building go-to-market marketing plans Driving Action - Developing high-converting lead funnels - Develop high performing teams - ROI based marketing programs

Highlights

Experience

Education

Volunteer Experience

  • Advisory Board Member

    Philadelphia Interactive Marketing Association (PhIMA)

    Jun 2004 – Present

    13 yrs 7 mos

    Education

    PhIMA is a non-profit organization that encourages and enables open communication in an effort to increase the sense of community within the Greater Philadelphia market within the interactive marketing industry. Participation and volunteering is open to professionals of all levels.

    * Support organization of panel and networking events
    * Guide strategic direction of PhIMA site (www.phillyinteractive.org) and other collateral
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Recommendations

Received (5)
  • Liz Koenig

    Liz Koenig

    Social Media Engagement Strategist - Research at IBM

    February 10, 2016, Liz reported directly to Erik

    I had the opportunity to work under Erik and to this day he has been one of the most influential managers I have ever had. His knowledge and passion for social marketing is undeniable and as a manager he has made me feel empowered, informed and confident in my work which has helped me find great success in my career. At eBay Enterprise he helped showcase my knowledge and work in a way that built my presence and authority as a social media expert within the agency. Over time I have learned how important it is in your career to have someone that can not only make you smarter at what you do, but can also position you as a "go to" person at your company. If you ever have the opportunity to work with Erik it will most definitely be a highlight in your career.
  • Lawrence Duke

    Lawrence Duke

    Clinical Professor, Marketing and International Business, Drexel University

    July 24, 2015, Lawrence managed Erik directly

    Erik has led the introductory and final debriefing sessions for our New Media Marketing course since its inception in Spring 2012. He superbly provided my class with a very practical and user-friendly approach to complex digital marketing issues involving the latest digital media marketing strategic applications. He also offers students valuable tips in finding and introducing them to attractive marketing job opportunities. Adding in his extensive and diverse experience in the digital marketing and communications space as a practitioner, I strongly recommend Erik as an educator in this space for higher education institutions.