Is your site leaking subscribers, free trial signups, and customers?
Do you use empty words like fast, simple, better, and innovative as a crutch?
Do website visitors bounce before they learn how your SaaS product makes their workday better?
Are you too close to your product to tell the right story in a voice your customers can relate to?
As a result, are you spending too much time and money getting the leads and customers you do get?
Yeah? This is where I come in…
Copywriting And Conversion Optimization For Websites, Landing Pages, And Email Campaigns
Get copy that converts for every stage of your customer lifecycle. Use my copy to generate more leads, acquire more paying customers, reduce churn, increase avg. deal size, and earn more referrals.
Are you a digital agency with SaaS clients? Add my copywriting services to your offerings to close more (and better) clients, boost profits, and to pair your design work with copy that is on your level.
My Clients Sell More And Want Me All To Themselves
"...we immediately noticed an uptick in paid conversions after our new home page was deployed"
“Before we hired Josh, the copy on our website sucked. It was vague, didn’t speak to our target audience, and didn’t convert as well as we’d like. I knew that we needed help so I decided to hire Josh based on his knowledge of the industry and his portfolio of work.
What I loved most about working with Josh was that he didn’t write a single word until he truly understood our customers and the unique selling points of our product. He poured over hours of customer interviews and pulled out the key benefits that belonged on our website.
After compiling all the necessary research, Josh wrote a killer homepage that truly conveyed our unique value proposition. More importantly, it spoke to our target audience and we immediately noticed an uptick in paid conversions after our new homepage was deployed.”
Christopher Gimmer, Co-Founder at Snappa.io
"I'm hesitant to write this testimonial because I wish he only worked with us"
“Josh is our go-to conversion-focused copywriter for most of our projects. He’s got all the right skills to craft persuasive copy written for humans. Would I recommend Josh? I’m hesitant to write this testimonial because I wish he only worked with us.”
Eduardo Esparza, Founder and CEO at Market 8
Trusted By Growing SaaS Companies And Digital Agencies
Hi, I’m Josh.
SaaS Copywriter & Founder of Sway Copy
With all of the exciting niches out there… why SaaS?
Because I see you as superheroes for the workplace. You make workdays more productive, profitable, and enjoyable. And work is stressful for a lot of people, so this is important.
But when your copy misses the mark, you scare away would-be customers, even if you have the best solution.
Instead of choosing you, your prospects buy from an inferior competitor who nails their messaging, or they plod along as they always have. I hate when better technology loses to better messaging or the status quo.
That’s why you need copy that bridges the gap between their pain points and your SaaS product. Copy that catapults you out of the ‘me too’ ranks, aka the SaaS graveyard. And copy that says everything your customers need to hear in a voice they can relate to.
Without this copy, you’re left with outbound sales, the odd referral, and luck. Hardly a winning strategy.
Except here’s the thing — writing copy for companies like yours is difficult and not everyone can do it well.
It’s translation with a dose of persuasion. It’s transforming features your customers can’t wrap their heads around into lightbulb moments. It’s positioning your product as the obvious choice without insulting anyone’s intelligence.
It’s a specialized skill and hardly a place for the generalist copywriter to dabble.
If your SaaS product solves a painful workplace problem, I’ll bring the copy that sells it.