Is your site leaking subscribers, free trial signups, and customers?
Do you use empty words like fast, simple, better, and innovative as a crutch?
Do website visitors bounce before they learn how your SaaS product makes their workday better?
Are you too close to your product to tell the right story in a voice your customers can relate to?
As a result, are you spending too much time and money getting the leads and customers you do get?
Yeah? This is where I come in…
Copywriting And Conversion Optimization For Websites, Landing Pages, And Email Campaigns
Get copy that converts for every stage of your customer lifecycle. Use my copy to generate more leads, acquire more paying customers, reduce churn, increase avg. deal size, and earn more referrals.
Are you a digital agency with SaaS clients? Add my copywriting services to your offerings to close more (and better) clients, boost profits, and to pair your design work with copy that is on your level.
Clients Are Talking About My Work
"We chose Josh because he focuses on SaaS companies and figured he'd move faster and produce better work than a general copywriter. We were right."
“We were a few weeks out from launching our new website for True Anthem — an enterprise SaaS solution used by major publishers. We were running out of time, and we needed to find someone that could get up to speed and produce persuasive copy for core web pages before the deadline. We chose Josh because he focuses on SaaS companies and figured he’d move faster and produce better work than a general copywriter. We were right. Josh was able to quickly understand our market, product, and customers, and then write copy for our home and solution pages before the deadline. We hope to work with Josh again in the future when timelines aren’t as tight.”
Tom Pitts, VP Marketing at True Anthem
"I'm hesitant to write this testimonial because I wish he only worked with us"
“Josh is our go-to conversion-focused copywriter for most of our projects. He’s got all the right skills to craft persuasive copy written for humans. Would I recommend Josh? I’m hesitant to write this testimonial because I wish he only worked with us.”
Eduardo Esparza, Founder and CEO at Market 8
Previous SaaS And Digital Agency Projects
Hi, I’m Josh.
SaaS Copywriter & Founder of Sway Copy
With all of the exciting niches out there… why SaaS?
Because I see you as superheroes for the workplace. You make workdays more productive, profitable, and enjoyable. And work is stressful for a lot of people, so this is important.
But when your copy misses the mark, you scare away would-be customers, even if you have the best solution.
Instead of choosing you, your prospects buy from an inferior competitor who nails their messaging, or they plod along as they always have. I hate when better technology loses to better messaging or the status quo.
That’s why you need copy that bridges the gap between their pain points and your SaaS product. Copy that catapults you out of the ‘me too’ ranks, aka the SaaS graveyard. And copy that says everything your customers need to hear in a voice they can relate to.
Without this copy, you’re left with outbound sales, the odd referral, and luck. Hardly a winning strategy.
Except here’s the thing — writing copy for companies like yours is difficult and not everyone can do it well.
It’s translation with a dose of persuasion. It’s transforming features your customers can’t wrap their heads around into lightbulb moments. It’s positioning your product as the obvious choice without insulting anyone’s intelligence.
It’s a specialized skill and hardly a place for the generalist copywriter to dabble.
If your SaaS product solves a painful workplace problem, I’ll bring the copy that sells it.